Challenge

 

Creation of identity objects for the gift shop, communication strategies, packaging, budgeting

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Concept

 

The balance project revolves around a router and a fountain pen. This object accompanies its owner during his moments of escape with its playful aspect with the top. During more creative moments, the feather appears. This then becomes an extension of the hand and inscribes an idea. Reflection then becomes a material support, eventually becoming an independent object. A moment written on paper that escapes from its creator in order to immortalize a thought out of time. One without the other, these two objects would be incomplete.

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Balance is an all-wood object, this material refers to one of the writing supports, paper. The quote “Make your painting always an opening to the world.” by Leonardo da Vinci, present on the packaging, invites you to let your imagination run wild with Balance.

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To the client 

 

An object that has two functions; to play or to work. A packaging with a second life. A display to sell the item in the shop