BLACK OPIUM X YOU
Directly inspired by Black Opium's values, which are to follow one's desires, to assert oneself and not hesitate to break the codes by assuming oneself. The concept will take shape through a scenography and aesthetic codes that take up the universe of the stage and the theatre with the aim of highlighting the personality of each person by making them participate.
The Black Opium x You concept invites customers and prospects to celebrate the end of the year with an experience that will free them from the pressures of everyday life. The worlds of spectacle and experience are not expected in a place like a shopping centre. Once again, Yves Saint Laurent will know how to surprise and break the codes. This project is an experience that brings the heart and the mind closer together. A precious need and all the more so in moments of celebration.